By Concern

WHY IT’S WOW Rich-lathering, sulfate-free, residue-free cleanse for all hair types Formulated with hyaluronic acid + four types of nutrient-rich marine algae to deliver a surge of hydration to hair and scalp Rinses away completely, for 100% clean hair + scalp Keeps strands in...

Why It's Wow Seals in nutrient rich hydration with a silky, weightless finish High gloss shine without traditional silicones or buildup Seals the cuticle with a biomimetic ceramide to lock in moisture and reduce frizz Infused with nutrient-rich marine botanicals to soften, strengthen, and...

Why it’s WOW: Powered by real cleansing tech Best dry shampoo for dark hair, color-treated hair Non-dulling, less whitening, no gritty texture Leaves color light, bright and glossy again Helps normalize excess sebum production Deodorizing formula helps prevent odor absorption

How to Use 1. Apply to dry hair before shampooing. 2. Spray evenly to saturate hair thoroughly. 3. Wait one to three minutes before shampooing. 4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately). IMPORTANT: Do NOT use immediately after coloring your hair. Wait at least 5-7 shampoos. Best for hair types For all hair types, especially color-treated and fair shades (blonde, white, gray) Notes from the Color Wow Lab No heat, no cap, no messy mixing! Ground-breaking pre-shampoo spray combines two molecular filters and two polymeric filters to work like a magnet. Safe, non-harsh, non-stripping formula gently extracts calcium, magnesium, copper, iron, manganese, aluminum and chlorine deposits that build up in your hair from hard water, well water and pool water in under 3 minutes. Ingredients AQUA, PROPANEDIOL, SODIUM ITACONATE, COCOAMIDOPROPYL HYDROXYSULTAINE, GLYCERIN, PHENOXYETHANOL, TETRASODIUM GLUTAMATE DIACETATE, SODIUM POLYSTYRENE SULFONATE, SODIUM PHYTATE, ETHYLHEXYLGLYCERIN, CITRIC ACID. F#308-2 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How to Use 1. Can be used on damp or dry hair 2. Divide hair into sections applying 2-3 pumps worth of product to each section and smooth through from top to ends. 3. Comb through to distribute evenly. 4. Style. Hair can be blow-dried or air-dried. Best for Hair Types Fine, thin, limp hair. Ideal for color-treated, dry, dehydrated, damaged or fragile hair. NOTES FROM THE COLOR WOW LAB Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health. Ingredients WATER/AQUA/EAU, PROPANEDIOL, VP/DMAPA ACRYLATES COPOLYMER, PHENOXYETHANOL, CAPRYLYL GLYCOL, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, DISODIUM EDTA, BENZALKONIUM CHLORIDE, BAMBUSA ARUNDINACEA LEAF EXTRACT, POLYQUATERNIUM-22. F#503-0 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How to Use 1. After styling, apply a light all-over misting for quick, intense gloss. 2. For deep, rich luminosity, hit hair with a blow-dryer to infuse radiance into every strand, or go over with a flat iron to "melt" in the shine. Best for hair types For all hair types, even super fine, thin, limp hair Notes from the Color Wow Lab Extra is the first “flower-powered” shine spray. It harnesses the unique light-producing power of Mullein, a flower phenomenon that captures invisible UV light then converts it into full spectrum light, which results in a brilliant show of radiance. This very light mist is literally like putting solar-powered technology throughout your hair, which lights up a whole new level of glowing, radiant shine. Ingredients HYDROFLUOROCARBON 152A, ALCOHOL DENAT., CYCLOPENTASILOXANE, C12-15 ALKYL BENZOATE, PROPYLENE GLYCOL DIBENZOATE, GLYCERIN, HYDROLYZED VERBASCUM THAPSUS FLOWER, PHYTANTRIOL, PEG-12 DIMETHICONE, PANTHENYL ETHYL ETHER, FRAGRANCE(PARFUM), CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE. F# 312-1 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Why it's WOW  Powerhouse pair transforms dry, dehydrated hair and curly/coily hair into sleek, glossy, frizz-proof hair  The key combo for super-smooth, straight blow-drys with extra-strong anti-humidity resistance    Dreaming mask smooths, polishes, visibly repairs damaged frizzy strands + seals out humidity for days  Moisturizing...

How to use 1. Shampoo, condition, and towel dry. 2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry. 3. Requires blow-drying with tension to activate. 4. For best results, use every three to four shampoos. Best for Hair Types For extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair. NOTES FROM THE COLOR WOW LAB Ground-breaking, extra-powerful, anti-frizz technology- Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell.- Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, humidity-proof and tightly hold the hair smooth and straight. Ingredients WATER/AQUA/EAU, DIPROPYLENE GLYCOL, POLYSILICONE-29, VP/METHACRYLAMIDE /VINYL IMIDAZOLE COPOLYMER, SILICONE QUATERNIUM-18, GLYCERIN, TRIDECETH-6, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, POLYIMIDE-1, POTASSIUM SORBATE, PHENOXYETHANOL, TRIDECETH-12, SODIUM BENZOATE, CHLORPHENESIN, POTASSIUM BENZOATE, PHENYLPROPANOL, DISODIUM EDTA, PROPANEDIOL, CAPRYLYL GLYCOL, TOCOPHEROL, CITRIC ACID. F#718-0 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Kit Contains Xtra Large Bombshell Volumizer (6.5 fl oz/ 195ml) - Game-changing, non-dehydrating volumizer - Free of alcohol, salt, drying resins typically used to create volume - Massive volume plus super healthy-looking hair quality - Long-lasting - Weightless - Heat protection Style on Steroids Texture + Finishing Spray (262 ml/ 198g NET WT 7.0 fl oz) - Unique moisturizing texture spray won’t dry hair or glue strands together - Transparent texturizers won’t cloud or dull color - Gives hair “guts” and long-lasting memory - Non-yellowing - Never sticky or stiff - Powerful heat protection Best for Hair Types All hair types; ideal for fine, thin, limp hair types Ingredients XTRA LARGE BOMBSHELL VOLUMIZER: WATER/AQUA/EAU, PROPANEDIOL, VP/DMAPA ACRYLATES COPOLYMER, PHENOXYETHANOL, CAPRYLYL GLYCOL, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, DISODIUM EDTA, BENZALKONIUM CHLORIDE, BAMBUSA ARUNDINACEA LEAF EXTRACT, POLYQUATERNIUM-22. F#503-0 STYLE ON STEROIDS TEXTURIZING SPRAY: HYDROFLUOROCARBON 152A, BUTANE, ALCOHOL DENAT., VP/VA COPOLYMER, TRISILOXANE, PEG/PPG-17/18 DIMETHICONE, ZEOLITE, GLYCERIN, ACETYL TRIETHYL CITRATE, FRAGRANCE/PARFUM, LINALOOL, HEXYL CINNAMAL, CITRONELLOL.F#302-4

WHY IT'S WOW Silky hair treatment repairs + refinishes hair’s surface Hair is more compliant, manageable, easy to Silicone-free formula is not heavy or greasy Color protection (reduces color washout and fade) "No puff, no fluff" results last through 2-3 shampoos

WHY IT'S WOW Award-winning anti-damage, anti-frizz mask + the G.O.A.T. anti-humidity spray = flawless, frizz-free finish Dreaming Advanced Repair and Resurfacing Treatment smooths, polishes, + visibly repairs damaged frizzy strands Dream Coat Supernatural Spray delivers a glassy-sleek blow-out that won’t re-frizz, even in high...

How to Use 1. After shampooing and conditioning, towel-dry hair lightly. 2. Shake bottle well, then dispense two to three pumps into palm and smooth through hair, starting one inch below part and through to ends. 3. Do not rinse. 4. Style with heat to activate. Best for Hair Types For brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for color-treated and chemically-treated hair, especially hair that’s over-processed. Notes from the Color Wow Lab This leave-in, heat-protectant treatment is activated when you blow dry. Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands. Ingredients WATER (AQUA/EAU), BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYQUATERNIUM-37, GLYCERIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, CRAMBE MARITIMA LEAF EXTRACT, ASCOPHYLLUM NODOSUM EXTRACT, CAPRYLYL GLYCOL, CETEARETH-20, PHENOXYETHANOL, PPG-26-BUTETH-26, FRAGRANCE (PARFUM), SILICONE QUATERNIUM-18, TRIDECETH-6, PPG-1 TRIDECETH-6, TRIDECETH-12, BENZYL SALICYLATE, LINALOOL, LIMONENE. F#702-6 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How to Use 1. After shampooing and conditioning, towel-dry hair lightly. 2. Shake bottle well, then dispense one to three pumps through hair, starting one inch below part and through to ends. 3. Do not rinse. 4. Style with heat to activate. Best for Hair Types For dry, dehydrated hair. Ideal for color-treated hair Notes from the Color Wow Lab Healthy hair strands have a natural outer lipid layer that locks in moisture. When heat and chemical treatments damage this barrier, hair becomes dehydrated. Coconut Cocktail is a leave-in treatment formulated to replace and mimic this essential lipid layer with a proprietary complex of 18-MEA and coconut oil. When you blow dry, this formula is activated and instantly bonds a healthy layer of hydration to your hair’s surface. As a result you get hair that’s in optimal healthy, supple, “swing-y” condition. Ingredients WATER/AQUA, BEHENTRIMONIUM METHOSULFATE , CETYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SILICONE QUATERNIUM-18, CAPRYLYL GLYCOL, CETEARETH-20, PPG-26-BUTETH-26 , TRIDECETH-12, PEG-40 HYDROGENATED CASTOR OIL, TRIDECETH-6, PPG-1 TRIDECETH-6, HYDROLYZED KERATIN, FRAGRANCE (PARFUM), LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CITRIC ACID, COUMARIN, QUATERNIUM 33, SODIUM HYDROXIDE, BENZYL ALCOHOL , SODIUM BENZOATE, POTASSIUM SORBATE. F#701-3a Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How to Use 1. After shampooing and conditioning, towel-dry hair lightly. 2. Shake bottle well, then dispense two to three pumps into palm and smooth through hair, starting one inch below part and through to ends. 3. Do not rinse. 4. Style with heat to activate. Best for Hair Types For fine, thin, limp hair that needs body, volume, texture; hair that can’t hold a and falls flat. Ideal for color-treated hair that has lost mass. Notes from the Color Wow Lab Carb Cocktail is a leave-in treatment that is activated when you blow-dry your hair.The formula features a weightless carb-based complex (cellulose, starch, oat bran) that bonds to hair strands with heat, acting like a “filler” and adding mass and girth to every hair, so even the finest hair looks full and dense. Ingredients WATER (AQUA/EAU), GLYCERIN, POLYQUATERNIUM-4, PANTHENOL, POLYQUATERNIUM-11, PEG- 12 DIMETHICONE, SILICONE QUATERNIUM-18, PPG-26-BUTETH-26, PHENOXYETHANOL, PEG-40 HYDROGENATED CASTOR OIL, TRIDECETH-6, CORN STARCH MODIFIED, FRAGRANCE (PARFUM), HYDROLYZED QUINOA, DISODIUM EDTA, TRIDECETH-12, HYDROLYZED KERATIN, CAPRYLYL GLYCOL, BETA-GLUCAN (OAT), 1,2-HEXANEDIOL, BENZYL ALCOHOL, SODIUM BENZOATE, POTASSIUM SORBATE, CITRIC ACID, HEXYL CINNAMAL. F#700-2a Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Why it's WOW A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight. Powered by 3 polymers that moisturize, define and boost shine Delivers bounce and elasticity without stiffness or dulling weight Alcohol-free, non-drying, adds moisture...

Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair!  Results last through 3-4 shampoos  Provides...

Kit Contains Color Security Shampoo (8.4 fl oz) - Unique 100% clean, residue-free formula contains none of the typical shampoo ingredients (silicones, conditioning agents, thickening agents) that don’t rinse out - Leaves nothing behind that will dull hair, weigh it down, or block follicles (which can cause thinning or hair loss) - Keratin-safe, extension-safe, perfect for all hair types - Prevents color fade - Sulfate-free, silicone-free, paraben-free, cruelty-free Color Security Conditioner (For Fine to Normal Hair) (8.4 fl oz) - Gently detangles, smooths + hydrates - Will not yellow, darken or distort color - Non-greasy, won’t weigh hair down - Heat protectant - Paraben-free, cruelty-free, sulfate-free, gluten-free, vegan Best for Hair Types Fine-normal hair types Ingredients COLOR SECURITY SHAMPOO: WATER/AQUA/EAU, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, PROPYLENE GLYCOL, POLYQUATERNIUM-22, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, DISODIUM EDTA, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, HYDROLYZED KERATIN, POTASSIUM BENZOATE, BUTYLENE GLYCOL, TOCOPHERYL ACETATE, POTASSIUM SORBATE, BHA, CITRONELLOL, LINALOOL, HEXYL CINNAMAL. F#100-5 COLOR SECURITY CONDITIONER (FINE TO NORMAL): WATER/AQUA/EAU, CETEARYL ALCOHOL, DIMETHICONE, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, BUTYLENE GLYCOL, PHENOXYETHANOL, FRAGRANCE/PARFUM, STEARAMIDOPROPYL DIMETHYLAMINE, ISOPROPYL ALCOHOL, CETEARETH-20, PANTHENOL, PERSEA GRATISSIMA (AVOCADO) OIL, PROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, ARGANIA SPINOSA KERNEL OIL, SORBITAN OLEATE, ETHYLHEXYLGLYCERIN, HYDROLYZED RICE PROTEIN, CETRIMONIUM CHLORIDE, DISODIUM EDTA, TRIDECETH-12, DIMETHICONOL, POLYQUATERNIUM-7, HYDROLYZED KERATIN, SODIUM BENZOATE, POTASSIUM SORBATE, BENZYL ALCOHOL, POTASSIUM BENZOATE, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#201-3 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How to use 1. SHAKE WELL TO COMBINE. 2. Spray onto wet hair. Saturate hair thoroughly, including underlayers of curls, to evenly distribute. 3. Air dry, or dry using a diffuser. Best for Hair Types Curly, Coily Hair (Type 3a - 4c curls) Ingredients WATER/AQUA, ISOHEXADECANE, HYDROGENATED FARNESENE, GLYCERIN, PROPANEDIOL, POLYIMIDE-1, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ORYZA SATIVA (RICE) BRAN OIL, NEOPENTYL GLYCOL DIHEPTANOATE, ISOPROPYL PALMITATE, VITIS VINIFERA (GRAPE) SEED OIL, SQUALANE, ALOE BARBADENSIS LEAF JUICE, PASSIFLORA EDULIS SEED OIL, PANTHENOL, ETHYLHEXYL SALICYLATE, C12-15 ALKYL BENZOATE, PHENOXYETHANOL, COCOS NUCIFERA (COCONUT) OIL, DIPROPYLENE GLYCOL, ISODODECANE, CETYL ETHYLHEXANOATE, CETEARYL ETHYLHEXANOATE, CETRIMONIUM CHLORIDE, ACETAMIDE MEA, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, BIS- (ISOSTEAROYL/OLEOYL ISOPROPYL) DIMONIUM METHOSULFATE, QUATERNIUM-33, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, TOCOPHEROL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, ETHYLHEXYLGLYCERIN, FRAGRANCE/PARFUM, CITRIC ACID, CI 60725 VIOLET 2, CI61570 GREEN 5. F#313-3 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How to use Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths. Best for Hair Types Curly, Coily Hair (Type 3a - 4c curls) Ingredients WATER/AQUA, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, GLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CARYOCAR BRASILIENSE (PEQUI) FRUIT OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HYDROLYZED RICE PROTEIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PPG-26-BUTETH-26, QUATERNIUM-33, CETEARETH-20, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, FRAGRANCE/PARFUM, TOCOPHEROL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. F#714-1 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How to use 1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. 2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application. Best for Hair Types Curly, Coily Hair (Type 3a - 4c curls) Ingredients AQUA/WATER/EAU, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, POLYQUATERNIUM-22, ALOE BARBADENSIS LEAF EXTRACT, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, DEHYDROACETIC ACID, CITRIC ACID, HYDROLYZED WHEAT STARCH, HYDROLYZED WHEAT PROTEIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, BHA, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, APIGENIN, OLEANOLIC ACID, BIOTINOYL TRIPEPTIDE-1, POTASSIUM SORBATE. F#102-0a Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current. Procapil® is a registered trademark of Sederma.